His magazine is well known among outdoor gear and apparel manufacturers in Europe. Directors working with sustainability read his business-to-business magazine from cover to cover. In just three years, the new magazine has become a...
WIMA made an interview with Kristina Schou Madsen from Denmark, just a month before WHO declared the COVID-19 outbreak a pandemic. Then, in February, she set the world record for the fastest average marathon when...
Today, there are almost as many women as men in outdoor sports. We wanted to find out to what extent outdoor brands highlight women and support their efforts in mountain adventures. Sponsorships are important for...
A recent compilation of studies from all around the world pinpoints several societal benefits of outdoor sports. Moreover, a toolkit is now available for those who are developing or managing outdoor sports and want to...
She lives in the mountains and is a passionate skier. She has a professional career in the ski-sport sector and her living partner is a ski guide. Yet, she is one of many free-riders who...
This is a story of an unexpected partnership and the attraction force of a mountain pearl in northern Spain. What drives people to climb in alpine terrain, what can happen if you climb with people...
Markus Torgeby from Sweden runs his own path. The titles of his two books says it all: ‘The runner – Four Years of Living and Running in the Wilderness’ and ‘Sleeping Outside’. Anna Kim-Andersson has...
With several records and a Golden Piton Award she has been one of the most well-known climbers in the world. Today, she is working towards new targets in a never-ending search for life challenges and...
With titles such as 'Vélochef', 'Sky runner' and 'Eat, Run, Enjoy' the newly-started Gawell Publishing is beginning to make imprints on the outdoor world. WIMA interviewed CEO Charlotte Gawell after the company’s second book release...
Gender inequality exists in the outdoor sector and in mountain adventures, as well as in all other sectors of society. Is it a result of tougher physical demands than in other sectors, or are we...
